Qualmark New Zealand

Assuring a quality user experience for Qualmark New Zealand

Understand & Transform

The Challenge

The Qualmark site delivers key information to offshore travel wholesalers and agents around Qualmark qualified businesses – the reassurance of only dealing with Qualmark-certified operators – domestically and internationally.

Qualmark’s digital presence is integral to its relationship with both its partners and the consumers looking to find quality experiences; it was time for a website refresh to truly reflect the brand and hard work the Qualmark team have put into the organisation.

The Solution

100% owned by Tourism New Zealand, Qualmark’s website needed to be on brand and, as Terabyte created Tourism New Zealand’s Corporate site, we were a great fit and delighted to be on board.

Following a comprehensive business goal and audience workshop with key stakeholders, we got to work on the new website which is fully responsive, easily navigable with clear calls to action and a fresh, clean new user interface.

The Results

A website that clearly displays the quality that users expect from a certifying authority. The Qualmark website is a visual experience and a testament to the operators and businesses their brand represents.

As New Zealand tourism’s official quality assurance organisation, Qualmark is responsible for granting certifications to New Zealand tourism operators and accommodation providers.