Instant Finance

Building an industry leading solution for online applications with Instant Finance

Understand & Transform

The Challenge

Instant Finance came to us not just for a new website, but for a complete digital transformation! Traditionally they were paper-based, needing customers to visit a branch and fill out a form to begin their personal loan journey. But times are changing, and Instant Finance was ready to change too.

The Solution

An integrated and intuitive platform that supports customers – every step of the way. After a series of workshops and user-research exercises, our project goals and the technical solution became clear. We had to streamline and simplify the application process, utilising every feature on the site, from the auto-saving online application form and online chat feature to the interactive loan calculator, the site was designed to work with users – not against them. This development, combined with the integration of multiple third-party systems allowed for a simplified application process – cutting out the in-store manual process and bringing Instant Finance firmly into the digital age.

The Results

Just days before Auckland’s first lockdown the Instant Finance site went live, ensuring that customers could apply with branches closed. The website has now officially made its mark, with loan applications growing every month and conversion rates increasing by 95% year on year. In terms of user engagement, the mobile bounce rates have dropped far below industry benchmarks and customer satisfaction has also been at an all-time high!


For Instant Finance, we created a unique digital experience, bringing the site to life with a strong brand personality and inspirational visuals.