Hobbiton Movie Set

Partnering with Hobbiton Movie Set to bring Middle-earth to the world

Understand & Transform

The Challenge

Hobbiton Movie Set™ is one of New Zealand's most iconic tourism experiences, and serves as an important piece of the New Zealand tourism jigsaw: 14% of all international visitors cite The Lord of the Rings and The Hobbit movie trilogies as a reason for visiting. However, due to the phenomenal growth of Hobbiton Movie Set™ over the past 4-5 years, it became apparent that their digital offering required attention to adequately reflect the magic of the on-site experience. So began their search for a partner to re-imagine and deliver a unique front-end and booking integration solution.

The Solution

The Terabyte team were thrilled to be chosen as the preferred digital partner to Hobbiton Movie Set™, and we got to work immediately. Due to their success as a must-see NZ attraction, coupled with the knowledge that 2016/17 would be their biggest summer season yet, they needed to move fast: 8 weeks from the start of discovery to go-live.

We kicked things off with the Marketing Team by holding a discovery workshop covering business goals, IA and concepts. The output of this was worked up into full template and component design, utilising Terabyte’s unique Design Language System, facilitating accelerated production whilst promoting a completely unique and branded digital experience.

The Results

The new digital platform for Hobbiton Movie Set™ is design rich, providing an immersive experience for users and serving as the beginning of their magical journey into Middle-earth. The finished result delivered a site built for online conversion and a return on investment for all stakeholders.

It was our pleasure to work with a group of people who are so passionate about their product and the experience they provide their guests. Our relationship is far from over, and we look forward to a successful digital partnership with Hobbiton Movie Set™ going forward.


From Bag End to the Green Dragon Inn, Terabyte were delighted to partner with Hobbiton Movie Set™ to bring Middle-earth to even more people all over the world.