New Zealand Winegrowers

A cheers to Webby Honouree New Zealand Winegowers

Services Provided

Digital Strategy & Solutions Web Design, UX & Interaction Web Development Reporting & Analytics Managed Services

Technology Platform

Umbraco, New Zealand Wine CRM integration

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The Challenge

Having outgrown their existing digital solution, NZ Winegrowers were looking to improve both their public-facing and member websites, in addition to improving efficiencies within the organisation. Terabyte undertook subsequent technical workshops with the NZW team to prototype ideas and fine-tune the site’s information architecture and site structure. Clear navigation coupled with a personalised approach ensured that members were able to retrieve relevant information at the drop of a hat.

The Solution

Terabyte looked to integrate the members site with the NZW CRM, producing a customisable members dashboard that can be personalised by the user and NZW editors. Relevant favourite pages, events, important dates and tools are at each of the 500+ members’ fingertips, and no two dashboards are the same. The NZW public website was created with a fully responsive build on Umbraco 7 which takes the user on a journey through richly designed, clear conversion pathways.

The Results

NZ Wine was stoked with their fully integrated site builds, uniquely crafted to solve their specific brand problems. With a brand new look and over 500 personalised winery pages including maps, facilities, wine styles, experiences, articles and social media, it's safe to say this was an exciting and challenging build. We were also pretty stoked with the result, with the public also loving the new design (notably the site was honoured in the 2018 Webby Awards!)