Snell Packaging

Enhancing the eCommerce experience for Snell Packaging


The Challenge

Snell came to us with a series of goals for this project; these goals included continuing to support and grow their online B2B customers, increase conversions, simplifying the UX to optimise the ordering process, open a payment gateway to non-account customers for B2C eCommerce and more! And, to top it all off they wanted to achieve this using robust, scalable, world-class technology that could integrate with their brand new ERP system.

The Solution

We built Snell, a digital platform that integrated with their ERP system and provided the optimal interface to support sales. Utilising Umbraco 7, our very own Design Language System and the uCommerce framework, we built a user-focused eCommerce website with easy to find products, information and advice, all with clear conversion pathways that were simple for any customer to use to purchase Snell products online.

The Results

Overall, the flexibility of this new digital platform meant Snell could start to engage a new B2C audience, letting non-account customers place streamlined orders via credit card.  In the 3 months post-go-live Snell saw traffic to the site increase by 27.25%, with an overall bounce rate drop of 29.42%. 

Our partnership with Snell had one goal - ensure the website can keep up with booming business by revamping their digital experience and business processes to ensure future growth.