Transforming New Zealand’s health and safety culture with Safety'n Action
Digital Strategy & Solutions Web Design, UX & Interaction Web Development Managed Services
Safety'n ActionView Website
Following a series of workshops, Safety N Action identified that the key issue with their previous site was that users were unaware of spaces available on each course, with information like availability and clear calls to action not being effective enough.
Using our Umbraco Design Language System for accelerated deployment of key components, we quickly moved on to concentrate on some of the cool stuff. In terms of courses, we implemented live availability indication to give users traffic light availability information from the moment they click on a course. The course detail pages were redesigned to provide simple, clear information with calls to action throughout, and related courses are surfaced for those unsure of exactly what they need.
This site represents Safety ’n Action’s brand perfectly and guides the user carefully and clearly to the desired outcome: booking a course.
As New Zealand’s leading provider of Health and Safety training and advisory services, with over 20 years in the industry, Safety ’n Action (SnA) was due for a website rebuild.