Amplifying the digital footprint and platform experience for Entec

Understand & Transform

The Challenge 

The initial scope of the project was to assist Entec in promoting one of their specialised products through digital marketing. However, during the project’s planning and workshop phase, the scope expanded to include a website refresh which would help drive end-goal conversions. The new build needed to convey the client’s high-calibre expertise across its diverse and specialised industry. Once the new site was launched, a digital marketing strategy was needed to drive high-quality traffic and leads.  

The Solution 

We decided that WordPress was the best platform for achieving a fresh new look for Entec’s digital channel. Apart from rejuvenating the look and feel, we knew we had to revamp the website’s information architecture to streamline users' experience and find exactly what they’re looking for. Our in-house team of developers, content strategists and digital marketing experts all worked together to help deliver a beautiful site that was both functional and contained keywords in the website copy for on-page SEO purposes.  

Once the site build was completed, we then launched a digital marketing strategy that included ongoing SEO support and activities on platforms such as Google Ads, Mailchimp and LinkedIn Ads.  

The Results 

A seamless digital experience that truly reflects Entec’s detailed expertise in the instrumentation and electrical services industry, with a strong focus on their talented team of specialists. The WordPress platform also allows for easy content loading, and the Gravity Forms plugin perfectly integrates with their Mailchimp database so that they can easily contact their new leads via automation. The overall project has led to increased website traffic and high-quality leads – successfully achieving what they set out to do when they came to us for help.