AI and GEO

Stop Guessing. Start Ranking.

AI-driven search is changing the way people find answers. Ranking on Google alone is no longer enough - if your brand isn’t showing up in AI-generated answers, chatbots, and AI Overviews, you risk being left behind.

We’re not just following the next wave of digital performance - we’re helping shape it. With our specialised AI & Generative Search Optimisation (GEO) audits and services, we dive deep into how your brand reputation, digital content and tech stack perform in the age of generative engines.

The trick here? Don’t abandon SEO. Add GEO.

50% of traditional search traffic will be replaced with generative AI by 2028

 

Traditional Search Engine Optimisation (SEO) focuses on ranking higher in search engine results pages (SERPs) through keyword targeting, technical improvements, content optimisation, and link building. It’s still essential for visibility in Google search.​

Generative Engine Optimisation (GEO), however, goes further. It ensures your brand is front and centre in AI-driven results – from conversational chatbots to AI-generated summaries. Instead of chasing keywords, GEO is about teaching AI to understand, trust, and reference your brand.​​ 

At Terabyte, we’ve been helping businesses thrive online for over 30 years. Across the team, we bring together proven SEO foundations, deep analytical insights, and technical expertise, now enhanced by the power of GEO and AI innovation to help your business stay visible, competitive, and future-ready.

We’re combining advanced AI search with real-world audit frameworks, so you get insights plus action.

AI and GEO Services

AI Readiness Audits

Our AI Readiness Audits assesses your current standing and identifies areas of improvement to help your business become more visible among the top AI generative search engines. We benchmark against and look at tangible improvements in areas such as AI readability, structured data, content improvements, and ongoing large language models (LLMs) recommendations.
This service lays the foundation for effective GEO - ensuring your brand is technically and strategically prepared for AI-driven search and discovery.

Prompt Generation

We develop and optimise targeted prompts designed to help generative engines associate your brand with relevant topics, services, and customer intents. By understanding how users naturally query AI tools, we create structured prompt frameworks that influence brand inclusion and improve discoverability.

eCommerce Integration

We connect your online store and product content to be AI-ready - ensuring your catalogue, metadata, and structured data are optimised for generative discovery. This service aligns your eCommerce setup with modern AI systems so products can appear naturally within conversational or recommendation-based engines.

Brand Reputation Building

We strengthen your brand’s reputation within the generative web by managing how AI engines interpret, summarise, and surface your business. Our approach blends data intelligence with high-quality content creation - ensuring your brand is consistently represented with authority, accuracy, and trust across AI-driven platforms.

LLM Content Updates

As large language models (LLMs) evolve, so must your content. This service keeps your site’s content optimised for relevance and comprehension by AI systems - improving how your business information is summarised, referenced, and quoted in generative engines.

Monitoring

Our Monitoring service tracks how your brand, content, and products are appearing within AI-driven search experiences - including chatbots, AI summaries, and generative engine results. We analyse visibility trends, sentiment, and topic alignment so you can understand exactly how your brand is represented in emerging AI ecosystems and how you compare against your competitors.

Why Does GEO Matter Now?

It’s no surprise the digital world is changing fast. Search no longer means just keywords and links – it means being visible in AI answers, voice assistants and location-aware experiences. Studies are showing that the shift from classic search engines to generative AI discovery is already underway.

Long story short, if your content and strategy aren’t AI ready, you’re at risk of being invisible where your audience now begins their journey.

Don't want to be left behind? Let's chat.

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