In the rapidly evolving digital landscape, email marketing continues to be a powerful tool for businesses to engage with their audience, foster customer relationships, and drive conversions. 89%of digital marketers say that email marketing is their primary strategy, and it’s estimated that there will be more than 4.3 billion email users worldwide in 2024.
Now’s the perfect time to invest your marketing effort in this highly effective, flexible, and budget-friendly way to connect with your customers – email marketing! However, keep in mind that, like any digital marketing strategy, it’s crucial to stay up to date with the latest tactics and adapt accordingly.
To help you get started, we’ve compiled a list of email marketing strategies you should be aware of in 2024. So, let’s dive in and check them out!
The first step in any effective email marketing campaign is to understand your target audience. What do they want and need from your business? What motivates them to act?
Segment your customer database to truly engage your audience and create targeted campaigns that address your customers’ unique needs and interests.
Some email segmentation strategies include:
By tailoring your emails to specific segments, you can deliver personalised emails that resonate with your customers, increase open rates and click-through rates, and drive engagement and conversions.
It's better to send fewer, high-quality emails than to flood your subscribers' inboxes with irrelevant or poorly constructed messages. When you have something valuable to share, such as a new product launch or an exclusive offer, take the time to craft an email that clearly communicates the message and encourages subscribers to take action.
Your customers receive tons of emails from various businesses every day, and if your emails and newsletters are irrelevant or generic, they’ll ignore them or send them to the trash. That’s why it’s crucial to show your customers that you understand and care about them.
To make your emails more relevant and personalised, try addressing your customers by their names, recent purchases or locations.
You can also focus on their needs in the body of your emails and use automated messages based on their behaviour to build trust and connection.
By doing this, you can create more meaningful and relevant content while strengthening your relationship with your customers.
Subject lines are the first thing that subscribers see when they receive an email. So make sure that your subject lines are clear, concise, and compelling. They should grab the reader's attention and accurately convey the content of your email.
There are many ways to make your subject lines stand out:
Incorporating interactive elements such as animated GIFs and CSS animations can significantly enhance engagement and make your email stand out. Some trendy interactive animations in 2023:
If you’re using GIFs, make sure you keep it around 1MB as bigger GIFs will take longer to load on mobile, and your recipients might not wait for it to load.
Don’t forget to provide a clear call-to-action to guide recipients on what action to take after interacting with the animations.
While it's never fun to lose subscribers, it's important to make it easy for them to unsubscribe if they no longer wish to receive your emails. This not only protects your sender’s reputation but also helps to ensure that your emails are only being sent to engaged, interested subscribers.
Finally, be sure to track the right metrics. Open rate is no longer the main KPI for email marketing. In 2021, Apple released iOS 15 and iPad OS 15 updates, which prevent senders from obtaining information such as when the recipient opens an email and their IP address.
So, consider tracking a range of metrics, including open rate, click-through rate, conversion rate, bounce rate, list growth rate, deliverability & delivery rate, and subscriber health.
Email marketing continues to be a powerful tool for promoting your brands, generating leads, and building long-term relationships with your customers.
By segmenting your audience, focusing on providing relevant content, personalising your emails, using catchy subject lines, incorporating interactive animations, allowing un-subscriptions and tracking the right metrics, you can harness the full potential of email marketing.
However, keeping up with the latest email strategies and implementing them can be overwhelming. Our digital marketing team at Terabyte has the expertise and experience to help you succeed!
We can help you design, deliver, and monitor your email marketing campaign to help you create content that resonates with your target audience and generate conversions.
Get in touch with us today to learn more about how we can help you succeed with email marketing in 2024.