Digital Strategy & Solutions, Web Design, UX & Interaction, ERP System and App Integration & configuration, eCommerce, Reporting & Analytics, Quality Assurance
Shopify, Klaviyo Marketing automation, MYOB Advanced ERP System, Custom 3PL App Implementation
We turned a complex launch into a high-converting, fully integrated Shopify engine built for serious growth. Smart automation, seamless ERP sync, and on-brand design now power effortless sales
Masons Plastabrick, an established exterior building products supplier in both the New Zealand and Australian market, were seeking a digital partner to help launch their new subsidiary brand, Eagle Republic.
With a strong focus on positioning their new interior wall panel products through online and eCommerce enabled channels, Eagle Republic needed a flexible and scalable eCommerce platform that could also integrate with their existing enterprise resource planning (ERP) system, MYOB Advanced. Complex shipping rules were also required due to the product’s size, weight and differing dispatch locations.
After an initial deep-dive Discovery and Technical Workshop, Shopify was identified as the platform of choice, as it addressed all identified project requirements. Building on Shopify also allowed a quick turnaround and easier integration with the 3rd party apps and APIs due to Shopify’s vast library of enabling software.
The key to the project’s success was the ability to integrate Eagle Republic’s pre-existing ERP system with the new eCommerce platform. We were able to successfully integrate MYOB Advanced with Shopify via a custom API connection. The integration enables a 2-way sync allowing sales, logistics, inventory and financial management to flow between the two platforms simultaneously. A customised 3rd party app was also implemented and configured to address the complex shipping rules required for the project.
Eagle Republic has established brand guidelines and marketing collateral available and our team was able to incorporate the brand’s look and feel across the site with ease. Content changes and edits could also be easily managed post go-live through Shopify’s user-friendly content management system (CMS).
An on-trend and user experience-driven site that caters to Mason Plastabrick’s target demographic with all the expected functionality of a top-tier eCommerce platform.
