The Selwyn Foundation has been providing support and quality services to older people and their families, both within their residential communities and in the wider community, for many years now.

"The expertise and professionalism of Terabyte has enabled us to deliver an exciting experience for our visitors and provide an excellent platform to build on our digital strategy. Terabyte really listened to us and understood the challenges we faced. Our new website is the product of a hugely collaborative partnership."

Karen Coleman, Marketing Manager

Following a comprehensive Ideation process involving key stakeholders, it became apparent that Selwyn’s new website needed to showcase the Foundation’s work in a more general sense: as well as providing information on their retirement village offerings, the Foundation’s efforts elsewhere needed to be highlighted. Therefore the website is broken into four major sections: Charity, Learning, Community and Villages.

Built on Umbraco 7 and fully responsive, this website is full of rich and gorgeous imagery. Terabyte partnered with the Foundation’s brand agency, Big Communications, who were a pleasure to work with and provided valuable brand guidance.

For the donation functionality, Flo2Cash has been implemented to provide a seamless experience for the donor. Terabyte was also involved with the copywriting efforts, ensuring their content was fully search engine optimised.

The Hubspot CRM has been integrated, allowing Selwyn to capture vital information from potential customers and partners and generate content marketing campaigns where appropriate.

The Selwyn Foundation have thoroughly enjoyed using their new website and have really optimised the tools we have provided. This build is just part of a wider body of work which we look forward to reporting on in due course. As we like to say, watch this space!

Visit The Selwyn Foundation website

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