Snell came to us with a series of goals for this project; these goals included continuing to support and grow their online B2B customers, increase conversions, simplifying the UX to optimise the ordering process, open up a payment gateway to non-account customers for B2C ecommerce and more! And, to top it all off they wanted to achieve this using robust, scalable, world-class technology.
Snell had always developed and maintained their website internally and while it served them well, they’d outgrown its functionality and needed something new to keep up with the needs of their growing business.
Following a series of goals, information architecture and technical workshops, we identified the best approach would be to build a brand new, custom eCommerce solution from scratch. We also needed to work alongside an Enterprise Resource Planning upgrade to Microsoft Dynamics 365 Finance & Operations with our partner Fusion5. Essentially, these two projects would see a total revamp of Snell’s business processes, working to rethink and optimise their inventory & order management, accounting, logistics & fulfilment and customer relationship management systems (CRM).
While Snell was working on their ERP upgrade, our job was to build the digital platform which integrated to that ERP system and provided the optimal interface to support sales. Utilising Umbraco 7, our very own Design Language System and the UCommerce framework, we built a user-focused experience with easy to find products, information and advice, all with clear conversion pathways that were simple for any customer to use to purchase Snell products online.
Due to the complex set of requirements for their wholesale customers, Terabyte custom designed and developed an eCommerce system with a whole raft of features including:
- A customer sign up and login functionality
- A dashboard providing easy access to all features
- A view for current orders, order history and option to download invoices
- The ability for accounts to create their own users with an order approval workflow and personalised eCommerce experience
- A personalised catalogue of products combined with account specific prices
- Complex pricing, including multiple variants, units of measure and quantity price breaks
- The ability to allow multiple warehouses to manage stock availability, prices and shipping depending on your location In New Zealand
- Personalised order lists that can be shared across team members
Overall, the flexibility of this new digital platform meant Snell could start to engage a new B2C audience, letting non-account customers place streamlined orders via credit card.
This project was brought to life through multiple complex integrations with third party systems including UCommerce, Microsoft Dynamics, Stripe and Sajari Site Search – and what a journey it’s been! Just under a year in the making, the Tera Team has come to the party with their expertise, can-do attitude and creativity to launch the new Snell digital experience!
“When Snell went out to market for a partner to rebuild our website, our decision to align with Terabyte was based on a criteria of solution, credibility and fit with who we are. Terabyte’s approach to the project was based on a flexible solution that could grow with our ambitions, and a transparent methodology that gave us confidence in their ability to deliver. Being a local partner was also important to us, and proved to be invaluable in the responsiveness to problem solve challenges together throughout the project. Our new digital offering is now world class and reflects both our identity and intention to deliver the best to our customers.”Sam Galloway, Snell Commercial Manager