Following a technical discovery session with all the key stakeholders, the brains of the new loyalty system (built by SpeakData) was linked via an API to the PlaceMakers' POS, AA and the new site built by us. After the migration of the existing loyalty programme members to the new system, these members were emailed and asked to create a password for the new member portal, providing a seamless transition from the old system to the new.
The new site uses smart validation on registration to check against the existing database and avoid duplication against the existing loyalty programme users. To ensure the process is as friction-free as possible, the autofill functionality prepopulates the customers' "Favourite" PlaceMakers store based on their postcode. New members can simply add their AA Smartfuel number to link their accounts.
Once set up, members are able to keep track of in-store savings, their AA Smartfuel balance and any PlaceMakers fuel add-ons. They can view their transactions including rewards earned and easily edit their profile. Oh, and thinking of everything, any legacy vouchers are visible on the users' dashboard.
They showed great flexibility and were truly team players, managing to keep things on target even when other parties who they were dependent on were slightly behind. They supplied all deliverables as planned with capable project management and also provided quick turnaround on defects.STEPH RADICH, PROJECT MANAGER