Containing an extremely large collection of recipes, videos, food news, tips and timesavers and competitions, this is the go-to site for many Kiwis looking for inspiration in the kitchen.
A new, responsive website was required and so we worked with the team at Fresh to design new information architecture, ensuring the navigation was clear and intuitive. The clever use of tags means this wealth of information can be organised into specific categories - all made fully responsive. So no matter where you are, what you’re on, or what you want to cook, it’s easy.
The site accepts display advertising and this is nicely balanced throughout.