Prior to choosing Terabyte as their preferred digital partner, DGLT had a number of key requirements that needed to be met by prospective suppliers, before any work could begin on the site:
"Right from the start, the Terabyte Team were willing to go the extra mile. Working in the fast paced digital environment often the personal touch gets overlooked..."Vanessa Freeman, GM, Destination Great Lake Taupo
"From pitch to project delivery I always feel I can pick up the phone and talk anything through. We think that’s where Terabyte have the edge on others and we’re stoked we chose them..."Vanessa Freeman, GM, Destination Great Lake Taupo
Working closely with DGLT in a relaxed collaborative workshop environment, the Terabyte design team employed genius design methodology, to validate the key deliverables of the re-design project, including information architecture, user pathways and overall design concepts. By utilising our Genius Design methodology, Terabyte was able to apply its learnings and experiences in the tourism industry - especially in the RTO / NTO space - to the DGLT project, ensuring that precious development funds were not wasted in a prolonged Discovery phase.
Throughout the design and development phases our teams worked closely together to craft not only an inspirational design, but to build in CMS functionality that has allowed DGLT to harness the full potential of the Tourism New Zealand data feed.
With tourism spending topping $24 Billion in 2013/14, the pressure was on to deliver DGLT, Council stakeholders, and the wider Taupo community with a world class, future proofed, digital solution.
Feedback from the DGLT Team, Taupo operators and industry stakeholders thus far has been extremely positive and encouraging. Website visits and stats have been on the increase.
Even though this chapter of our digital journey with DGLT is now complete, with www.greatlaketaupo.com now proudly representing Taupo and all it has to offer as a destination, we have in reality only just begun what we hope will continue to be an exciting and rewarding digital partnership with the team at DGLT.