Strategy and Ideation

In a landscape where intent, desire, preference and technology landscapes are changing as fast as a Donald Trump policy statement, your digital strategy needs to focus on policies, priorities and people who can be trusted to make the right decisions as new technologies emerge rather than defining everything up front.

The most successful digital regularly iterates, responds and adapts to demands. Digital is a living thing! Your digital life-cycle should look something like this: Build / Monitor / Test / Evaluate / Evolve. Monitoring and improvements will come from new content, SEO tuning, design refreshes for top pages, reviewing website analytics, new and platform support.

Like a house without a floor, a road trip without a map or a song with no score, a digital experience built without ideation will fail to engage your audience and achieve your goals. Nobody's got time for that. Clear business goals, audience and content workshops (user journeys) and surveys to provide further understanding will deliver a high performing digital asset.

Wanna get technical? You've come to the right place. There's no point building a great digital experience without understanding how it fits and talks to your broader customer, financial and operational systems - a joined up approach will ensure an excellent customer experience and the highest chance of monetising your offer.

Get inside your customers' heads (in the nicest possible way). Understand your customer, your audience, and your message. Consider the target audience and what you know about them. Think about demographics, media consumption habits and interest areas. Analyse historic data from previous campaigns. User research can unearth surprising and valuable information.

We use a persona-led approach to audience and content. Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers and prospects better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups. The strongest buyer personas are based on market research as well as insights from your actual customer base through surveys, interviews, etc.