Search Engine Optimisation is the practice of optimising your website's content for search engines. In other words, if you don't want to be on page 36 on an "organic" (unpaid) Google search for the most commonly used keywords, then you need to pay attention to this piece of digital marketing. Which is pretty much everyone.
Content is at the heart of a website's traffic. Without compelling, informative and easily digestible content, it's difficult to gain traction. We can help you build an effective content strategy - including keywords - that will drive users to your product or service, and convert them from visitors to leads to customers.
With Google AdWords, or pay-per-click, the advertiser pays Google to appear at the top, or on the side, of a page based on particular keywords. We can help you with keyword research (just what should those keywords be?), optimising your content for organic search and running Google AdWords campaigns on your behalf.
Connect visitors to your website, even if they haven't directly enquired or purchased with you previously. Your ad will be shown to users who have visited your site previously, reminding them of your brand. It's an effective way to reach people when they're likely to buy. Because users often visit sites in quick bursts, those who have visited you in the "research" stage can be retargeted when they're further down the sales funnel.
Without data and analytics, we're flying blind. It's difficult to improve on things if you don't know how you've been tracking. But let's face it, trawling through Google Analytics metrics and then analysing the data for meaningful optimisation conversations can be daunting. Our team can regularly analyse and report back on any number of metrics, working with you to understand what's a win and what's a need-to-fix. We can also build you a beautifully customised analytics dashboard of your very own so you're firmly in the drivers' seat.