We make data make sense
Without analytics, data is just numbers! Utilise our expertise to help you collect the data that matters, analyse and report on the performance of your digital assets and campaigns, then make informed improvements to optimise your next move.
Measure and Optimise
Measure the success of your website or campaign through technical performance, engagement stages and the overall customer experience. We use a range of information gathering, analysis and optimisation tools to measure and improve the overall performance of your digital assets. This includes Conversion Rate Optimisation (CRO) which helps you to convert more passive website visitors into active users that engage with your content or purchase your products.
Data Analysis and Insights
Your digital assets can produce high volumes of analytical data if you set them up right. We define how to best structure and capture this data to enable the most meaningful analysis for your business. We then analyse the data and turn it into meaningful insights and recommendations to help continually improve your assets' performance.
Analytics and Dashboard
Being faced with a bunch of numbers isn’t helpful! Our analysts take your data and key digital drivers to present you with a real-time dashboard and report that makes sense. The result gives our clients instant access to meaningful live-data analysis that they actually do something with.
A/B and Multivariate Testing
Testing alternative landing page designs, content and calls-to-action live on your website can produce spectacular and unpredictable gains that are sometimes twice as effective. We utilise tools that facilitate real-time testing of alternative screens and copy with your real audiences on your live website. From this we can identify the better performing options and implement them.