Build trust in your brand, get new leads and nurture them through to conversion with inbound marketing.
Let potential customers find you via a combination of well constructed and relevant content (blogs, articles etc), social media and search engines. By creating content that specifically looks at problems your potential audience has, you can attract visitors who are then nurtured through to qualified leads. At the same time, you have the opportunity to educate, inspire and spark trust for your brand and get ahead of the competition: it's a win-win.
It's easy to see who's viewing your content and how often. Digital marketing activity in the form of workflows can be set up to feed your users information / offers at scheduled times throughout the buying process, or served up based on browsing activity on your site. The creation of highly targeted persona groups based on known visitors helps identify the most appropriate content to serve. Digital campaigns can be set up based on user data, and content can be personalised for the user. Lead scoring analysis will help povide more accurate KPI's.
Used correctly, this is an extremely powerful digital marketing tool which is the equivalent of putting more salespeople in the field.
We can help you set up a strategy, work on your content, target particular customer groups and round it all off with specific campaigns built to grow your audience and strengthen your market position as the leader in your field