Data and Analytics

Measurement of a website's success through performance (technical), effectiveness of the website through the customer's engagement stages, and customer experience / usability and utility of the website. We use a range of information gathering, analysis and optimisation tools to measure and improve the overall performance of your digital asset. This will include conversion rate optimisation (CRO) which helps you to convert more passive website visitors into active users that engage with your content or purchase your products.

For anyone who's been faced with a baffling volume of digital analytics data, unable to see the wood from the trees. Our analysts take your key digital drivers and figure out how to present them to you in a real-time dashboard. The result gives our clients instant access to meaningful live-data analysis that they actually do something with!

Your digital assets can produce high volumes of analytical data. We define how to best structure and capture this data to enable the most meaningful analysis for your business. We then analyse the data and turn it into meaningful insights and recommendations to help continually improve the assets' performance.

Testing alternative landing page designs, content and calls-to-action live on your website can produce spectacular and unpredictable gains, sometimes being two or more times more effective. We utilise tools that facilitate real-time testing of alternative screens and copy with your real audiences on your live website. From this we can identify the better performing options and implement them.