A global leader in cinema software, Vista needed to reinvigorate their online presence. Terabyte developed a responsive website that would communicate Vista's brand and cinema software expertise to the world.
Having started out providing a ticketing software solution for a global cinema company in 1996, Vista has been growing ever since. This global expansion now sees them employing more than 200 people in four offices around the world and providing market-leading services to customers on all continents. All this focus on growth and servicing their customers meant little time and resource was available to ensure that their web presence kept pace with the business.
As a result, it was failing to accurately portray the personality behind the brand and provide potential customers with the knowledge they needed. Increasingly the website has become more of an information and sales tool for Vista's global business and it was critically important that to sustain the growth objectives set by Vista management, the website needed to be re-invented and re-focussed.
Following an intense Discovery process, whereby key members of the Vista management team detailed expectations and target audiences, Terabyte worked closely with Vista and their brand agency ellen&ellen to design a flexible and fully customised solution. Being in the cinema business it was important that the visual impact of the site reflected the film industry that Vista is positioned in and along with it the excitement and the passion that the Vista team bring to their offer and that also prevails for their cusotmer's customer - the movie-goer.
"Terabyte was a great choice for us – they quickly got to grips with our aspirations for the site and challenged us along the way using their knowledge and expertise..."
Christine Fenby, Marketing Director, Vista Group
Feedback on the end result has been universally positive both internally and externally. A responsive web design that melds the needs of the various audiences across the globe whilst giving Vista a solid foundation to enhance and build on over time as they seek to dominate the global cinema ERP market.
"Their rigorous process and support of our end goal gave us confidence and that resulted in additional work for Vista Group; partners like this are invaluable and not easy to find."