Having recently launched the website for their international operation, Skyline Luge, Terabyte were delighted to take the NZ site live, rounding off the new and improved digital presence for this iconic tourism offering.
With properties in Rotorua and Queenstown, this website needed to clearly define the pathways between the two. The audience for each property is fundamentally different and so confusion as to which property was being viewed needed to be avoided at all costs.
During the comprehensive discovery phase during which we worked closely with the teams from both locations to cover off both websites, we agreed upon an information architecture which provided immediate segmentation between the two properties, ensuring users are on the right page right from the get-go.
“The Terabyte team came up to speed very quickly and understood our requirements. They ensured the project ran smoothly through every phase and showed flexibility to meeting our needs when required. The Terabyte team were fully engaged and always kept us informed throughout the project. They have built us a strong platform for future growth without making it too complicated or unmanageable”.
Craig Douglas, General Manager Marketing
Together with a clean site navigation, the design was completely revamped. Skyline’s brand agency, Fluid, worked with us to create a cool adventure picker that works in alongside animated calls to action, embedded video, social sharing and webcam feeds.
Three months post go-live and the numbers speak for themselves:
We’re looking forward to working on the booking functionality and other enhancements in phase 2 and beyond. Being a forward-thinking kind of organisation, Skyline knows that continuous improvement is imperative for keeping a digital presence fresh, and we’re very happy to be their chosen partner to help them do just that.