DairyNZ needed an outlet to help farmers tell their dairy stories as well as showcase news and events occurring within the industry. Terabyte built a responsive website with usability in mind so that the general public and media could easily discover the wide range of great initiatives and stories occurring in the dairy sector.
DairyNZ's mandate covers all industry bodies, organisations, and companies that are making numerous contributions to dairying and to collectively tell the NZ dairy story. It is a platform to draw attention to New Zealand's innovative and world leading dairy industry.
As one of New Zealand's largest exports, the dairy sector is a large active part of the New Zealand economy. The design of the site attempts to emphasise this diversity by aggregating all news, events and industry reports into a single view which can then be filtered based on interest area. The responsive website is also categorised using colour for enhanced usability. The branding is intentionally minimal, clean and simple, so as not to be confused with the brands of contributors.
It's been positively received and will continue to be developed over time as more content is loaded.