How We Do It

We're a full service digital agency made up of experienced web professionals who not only love what we do but also like to see our clients use the web as a platform for driving their business. As one of the oldest digital agencies in NZ, our processes have proven the test of time with a track record for generating business results.

We design and build digital solutions for organisations who are serious about results.

Success is more than just having an online presence. It’s about crafting the right solution for your business through an understanding of your audience, your brand and your content whilst challenging and assisting your digital strategy.

Key Specialties

As we are a full service digital agency, you can take advantage of our capabilities which include: 

  • Responsive web design and development
  • Web app design and development
  • User research and audience analysis
  • Browser and functionality testing
  • Hosting
  • Ongoing support and 24/7 monitoring

Our Approach - The 4 Ds

Our tried and true process that we've refined over many years revolves around the 4 Ds – Discover, Design, Develop, and Deliver.

Discovery representation


First and foremost, we need to discover your business goals, what you want to achieve, who your audiences are and what they want to achieve. This is where we talk to your stakeholders, get out the sticky notes and start analysing. Our work in Discovery results in the information architecture (IA), which is the foundation of your website.

Design representation


Our findings in Discovery will influence how we design the website for your users. We implement best practice design principles from user experience to responsive web design. We'll design the concept for your site and when you're happy with this visual direction, it will be fleshed out into template designs. 

Umbraco Development representation


Now it's time to get coding to make those beautiful templates work! We'll build your website on a responsive framework to turn the design into something we can use on the web. We like to work with Umbraco, which is an open source content management system (CMS) that gives you full control over your content. Umbraco is a stable, future proofed platform with over 250,000 instances worldwide and a large development community supporting it. 

Deliver representation


Almost to the finish line and by this time we would have been working on the site for a good 3-4 months. This phase is all about quality assurance - lots and lots of testing (both browser and functional) and code modifications. We'll get you to do your own testing - UAT (User Acceptance Testing) and train you on the CMS. Once you have loaded your content and are happy to give us the green light, we deploy the new website! (Drum roll please).  

What Happens Next?

We've popped the champagne and celebrated your go live, but our journey has just begun. We are committed to being your digital partner and we can continue to maintain your website through an ongoing support arrangement like our SiteCare package or on a case by case basis. We will work with your digital strategy to keep your website fresh and evolving as your business changes in the market.