The Beauty of a Customised Analytics Dashboard
Any Digital Marketing Manager worth their salt knows it’s imperative to regularly analyse activity on their website in order to make adjustments and improve its performance on an ongoing basis. You can’t just develop the thing and walk away, right?
But I thought that’s what Google Analytics was for ...
Google Analytics can provide a relatively basic set of metrics, e.g. page views, number of visitors, etc. It’s useful to know your standard Google Analytics stats but there is almost certainly more information that you will need in order to truly understand your website’s performance and help you make data-informed decisions about its direction on an ongoing basis. For example, how often a new feature is being used or what the conversion rate of a form is.
Why, Why and Why?
It’s important to seriously consider the metrics you will be paying attention to, and why. Each metric tracked should be business goal orientated. Too often we see companies bogged down with analytics data which is gathered unnecessarily. Put simply, no data should be reported unless there is a solid business-related reason.
Here at Terabyte we work alongside our clients to provide custom tracking for specific interactions on their website. Those interactions, or events, are chosen carefully – often after workshopping high level goals and how they translate online. The chosen events are then added to the code – this can be done during a website’s build or added later.
This is when the magic happens – we’ll create a customised dashboard to surface this information which can be used for us to present regular reporting, or “owned” by you to generate your own reports. Either way, the end result is the same: only meaningful and valuable data is reported, and the site’s success is measured carefully and regularly. Time is not wasted viewing data that ultimately won’t have any real impact on decisions about your website or marketing efforts. The reporting is efficient, relevant and insightful and the websites can be quickly optimised accordingly.
After all, life’s too short for a lot of things – and we reckon one of those is unnecessary data.
If you’d like to cut to the chase with your website analytics then get in touch.