April 21st - Are you Ready for Mobilegeddon?

It’s no secret that Google wants everyone to get mobile-friendly.  Responsive, or mobile friendly, sites have ranked higher than those who are not mobile optimized for some time now.  

On 21 April (fondly known as “Mobilegeddon”) they are drawing something of a line in the sand on the topic.  On this day, Google is rolling out a major change to its search algorithim which will alter the rankings of sites depending on their responsiveness. In their own words:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Although the finer details of this update are not known, Google have hinted that this update will be more impactful than the recent Penguin and Panda updates, which would suggest that mobile search rankings will be adversely and negatively affected for those sites who are not mobile-ready.

So, if you’re completely responsive or have a mobile presence, you may wish to leave us here.

Not entirely sure? Try the test.

Responsive design is our preferred answer to this problem. It's also Google's preferred design pattern. Your audience is better served by the desktop and mobile content being contained in one and the same url. Your website is displayed correctly on all devices and resolutions, and (assuming it’s been properly structured) your content will adapt and distribute accordingly.

These days, website design which optimizes its content for all devices is not just an option – it’s an absolute requirement, underlined by Google’s imminent update.