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The Project:
Flava's fresh and funky beats target the neoteric Urban
audiophile. Flava blends Hip Hop and RnB music in an
environment that is highly relevant for this mainly under 35
audience. Their listeners are those that identify with the
metropolitan scene and cosmopolitan culture. In five markets
Flava has well over 100,000 listeners making it the leading Urban
radio brand.
With the new client brief, new logo and brand guidelines, we
gave the site a full facelift. Our challenge was to inject as
much attitude and energy into the site as possible, creating a more
social equipped and interactive platform for the audience and
hosts. Working alongside MediaSpan, TRN's technology
supplier, the new website enables the Flava webmaster to manage and
create content with ease.
You can't ask for more with when you are given such cool and hip
branding to work with, a designer's dream. To TRN, thank you
for your on-going brilliance and innovation, your Urban cool
content, brands and teams - the new website is hipper than Hip Hop
and more contemporary than RnB!!