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The Hermitage Hotel saw a significant changes in their market
with their customers direct bookings increasing; increased bookings
from Kiwis and Aussies, increased bookings from agents worldwide
plus increased length of stay.
The Hermitage was wanting to replace a 3rd Party central booking
service and various other internal booking systems with an
accommodation and activity-booking platform that would provide more
flexibility, upsell their other activities such as the Hiliary
Centre and Glacier Explorers etc and reduce significant costs of
3rd party commissions and reservations administration.
The new booking engine, design and built by Terabyte, would
* Third party accommodation and activity bookings
* Glacier Explorers - direct reservations
We went through a detailed user interface design phase which
included video recorded usability testing to ensure the booking
process was intuitive and easy to use.
We integrated the booking engine with the Hotel's existing
Maxial hotel management system using web services.
The booking engines also allows Hermitage flexibility in:
* Up-sell / cross-sell with preference for related
* Cross marketing capability
* Flexible content management of the booking information for
rooms and activities
* Dynamic pricing
* Third party booking support for agents and partners allowing
direct bookings from the website
* Ability to use promotion codes to track ROI for campaigns
The new booking engine has reduced the workload on their
reservations staff, increased direct and agent bookings online, and
direct booking numbers have increased since go-live with increased
revenue for the Hermitage with their investment in this new
application being paid off within the year.
Phase 2 of this project is now complete with the deployment of
Hermitage's new website
"We went to Terabyte with a very complicated project
that was mostly out of their comfort zone, plagued with
uncertainties and third party integrations and impossible delivery
timeframes. Once in a while you find a company that 'just gets it'
and Terabyte is this company. They made the impossible, possible
and throughout the project I knew that if I could think it, they
could build it. Several months after our Booking Engine went live I
still look at it every day and think, 'Man that's a sweet piece of
work!'" - Cher Knights