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Bungy Jumping has become one of the most popular activities for
tourists in New Zealand. It is of no surprise that Taupo Tourism
Holdings identified true value in having a separate website
experience tailored to their very mobile audience.
Launched before the Rugby World Cup, their mobile site now
provides easy access to key information while highlighting the
uniqueness of the Taupo Bungy and Taupo Cliff Hanger
During the design phase, the concepts were presented to a group
staying at the local Taupo backpackers and following this, the site
content was substantially reduced.
Directions, contact details and a call to action to buy online
became the focus of the homepage content. The two activity pages
centre on the experience while offering an option to take the
plunge and buy online.
The mobile website has been integrated within their existing
Umbraco CMS and pulls a large portion of its content directly
from the desktop version.
While the desktop site feeds in a live jump count, the mobile
version takes a slightly different approach and provides the queue
length in real time. It's handy to know if there is a tour bus of
people in the queue before you arrive!
With the ability to feed in testimonials and video, the site has
further potential to entice adrenaline seeking jumpers.
Simplicity is what their audience asked for however the site
still has great potential to expand in the future.
View the Taupo
Bungy main website.