View All Services
Starship is both a dedicated paediatric healthcare service and a
major teaching centre. As a result the website needed to cater for
two different types of primary audience groups, namely families and
Starship Children's Health provides world class healthcare for
close to 120,000 children each year and to support this the
Starship Foundation needs to raise over $5 million annually.
A key goal was to raise awareness of the valuable service
Starship offers, encourage more support from the community, be an
information resource for families and healthcare professionals and
increase donations by being a key fundraising
The design supports Starship's focus on delivering
family-centred care in a child friendly environment and comes to
life through the use of strong emotive images coupled with positive
Terabyte especially designed the Supporting Starship section to show the
many ways people can help. This is supported by a special
place to showcase their inspiring Starship Stars.
A Recognition Wall was created as a place
where those who donate online are recognised and this dynamically
builds when a donor opts to be acknowledged.
Healthcare Professionals are a key repeat visit audience and the
website features a regulary accessed Directory of Services fed via XML
from Healthpoint ServicesDirectory and also embeds
Screencast presentations from the weekly Paediatric Updates.
Their Umbraco content management system ensures the site is now
future proof and has the ability to grow with their needs over
Starship are thrilled with their new website and they now have a
beautiful and engaging online presence. As a credible
resource for children's health, the new website communicates
Starship's integral role in our community.
In the first month of going live there was a 50% reduction in
bounce rate. The page views, pages per visit and average time
on site have all increased over 100%.
"The Terabyte team have made an exceptional contribution to
our organisation and our purpose of enabling every child in New
Zealand access to world-leading healthcare and experiences.
Starship Foundation relies heavily on the goodwill of the public
and business to continue our consistently high level of support for
our national children's hospital. It's therefore crucial our
supporters have a friendly and accessible environment to get to
know us and be inspired to help Starship patients and families
across the country. Our site had the extra challenge
to deliver on the needs of patients and families coming to Starship
for the first time and for medical professionals seeking
information on paediatric care… a big call, but Terabyte have come
up with the goods (and then some)... thanks Terabyte for your
outstanding work to deliver us a world-class online experience for
our supporters and stakeholders."
Brad Clark - CEO Starship Foundation
And from Starship Foundation on
their Facebook Page:
"Starship would like to give a huge shout out to our web
partner Terabyte who worked so hard to create the amazing new
Starship website. We couldn't have launched the new site without
their help and would recommend them to anyone looking for a
helpful, trustworthy and wonderfully creative online organisation.
You can check out their work at www.terabyte.co.nz. And don't
forget to look up the new Starship website while you're at it www.starship.org.nz. Thanks
Terabyte, you are all Starship Stars!"