Skyline Luge is an iconic tourism operation both in New Zealand and overseas, so we were thrilled to be given the opportunity to add to our tourism portfolio with this client.
Skyline have six established sites in Singapore, South Korea, Canada and New Zealand and so the first phase in this project was to redesign the website which showcases all of these operations, and provides both a clear division but a familiar look and feel for their two distinct skylineluge.com and skyline.co.nz brands.
A two day discovery workshop enabled our team to gather relevant information from Skyline Enterprises in order to re-imagine the brand, design the best possible navigation and understand the most effective way to set things up in Umbraco, from an SEO, content management and cost effectiveness standpoint. Having two brands means a certain risk of SEO cannibalisation, which was a key factor in our planning.
“The Terabyte team have been a pleasure to work with. The project has run very smoothly, and we’re thrilled with the new site for our international Skyline Luge business".
Alice Ridgen, Digital Team Leader, Skyline Enterprises
Our design process was mobile-first and highly collaborative, leveraging online prototyping software to enable seamless design communication. The Skyline team made it clear from the start that the site must have movement and little bits of magic to bring it alive, and the use of our design language system allowed us to save time and effort on getting the basics right and invest more time in these little touches of magic.
The end result is a website full of movement and rich visuals, with a clear relationship between the six Skyline sites that allows the user to easily choose a site and learn more about it, from location information to video content to pricing. Clear and easily configurable calls to action are located throughout the site linking to the various booking portals used by different Skyline sites: an essential KPI for this project was conversion, of course!
Improved stats were seen very quickly after go-live, with a dramatically decreased bounce rate and daily sessions increasing by one third.
We’re looking forward to Phase 2 of this project, which concentrates on the New Zealand properties: the team are particularly looking forward to the hands-on product research!