Services Rendered:
Our Services
The Project:
PropellerHead had an existing brand but felt that it did not
accurately reflect the position it held in the market. As a
high-end IT services group PropellerHead needed to look
professional, expert and reliable all the while projecting their
place at the very top end of the market in terms of their
capability and service. They wanted to appear quietly confident
within the industry and present a complete polished brand.
The logo execution is simple and clean with a stylish edge, subtle
colourings with a hint of metallic - quite a step away from the
propeller head beanie image. The paper stock for the stationery was
chosen for its heavy weight which adds to the quality of the brand.
Business cards, letterhead, compliment slips and folders were all
produced for a well presented brand and proposal procedure.