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The Project:
Promapp is a New Zealand company quickly gaining an
international reputation for their business improvement and process
management solutions. As one of New Zealand's fastest growing
companies they came to us with a request to help them realign their
digital profile with their business successes and triumphs.
We were fortunate to have a great story to tell, a fantastic
suite of products and services to promote, and a client with vast
experience and passion for their industry. We had a global
audience to address, and courtesy of Promapp's innovative solution,
a unique and refreshing outlook on process mapping and business
culture.
We worked with the client to refine a content structure and
semantic to describe their simple solution to complex problems and
also generated the imagery and banners within the site wanting to
avoid any clichés within the world of process mapping.
Promapp naturally sets itself apart from its competitors and we
designed the website to tell that Promapp story, explain the
solutions in plain English, and feature the vast collection of
customer quotes and case studies to reinforce that this is a
company and product creating change.