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Back in 2005, we developed the website for PAK'nSAVE on our Dynamic
Web CMS platform. With the advent of new web standards,
and much improved Umbraco CMS system, we worked with Foodstuffs to
redevelop the PAK'nSAVE website, and to take advantage of the new
tools and technologies available.
At the heart of the website is stickman, he is the
personification of the PAK'nSAVE brand and his personality was
critical in bringing the new website to life. He offers tips
on budgeting, offers some cost effective meal suggestions, and
occasionally some tongue-in-check words of wisdom to his fans.
The new site delivers a number of enhanced efficiencies for
PAK'nSAVE. It provides new improved communication options
between customers and PAK'nSAVE, the ability for PAK'nSAVE to know
more about their customers and communicate in context of their
store preferences and channels, and the ability for the website to
update its content view based on the store or region selected to
provide location relevant promotions, competitions, even social
The upshot of all these improvements is a increased level of
appreciation of, and engagement with, the PAK'nSAVE customer.
The ability to tailor the content based on customer preferences
both within the website and email newsletters is testament to how
much Foodstuffs, PAK'nSAVE, and stickman value their customers
point of view.