PAK'nSAVE Mobile Website

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The Project:

PAK'nSAVE is established as a world-class supermarket chain, supplying Kiwi shoppers with "New Zealand's Lowest Food Prices".  It's thanks to a no frills approach and some very clever management that PAK'nSAVE has become a preferred choice for so many New Zealand families.  After all, who's going to complain about "more money in their back pockets" - just ask Stickman.  Moreover, it's never been more important to provide all New Zealanders with solutions to their budget woes.

We had a challenge on our hands, we needed to provide PAK'nSAVE with a web solution that would enable them to engage New Zealanders online, but we also had to keep a very close eye on the budget - trust me, Stickman is a good negotiator!

Our recommended solution enables PAK'nSAVE to engage with customers online in a new way, without online shopping, or other frills.  PAK'nSAVE needed to get just the key information to their customers, the stores location, the contact details, the opening hours, and of course, the "Best Buys" on offer in each store.  When we identified a shift in browsing behaviour, after noticing an increase in mobile browser traffic in their site statistics, we approached PAK'nSAVE with the prospect of creating a simple Mobile website.

The result is beautifully simple; built on the Umbraco CMS shoppers are redirected to the mobile site when they visit the main website on their mobile phones.  The site uses HTML5's inbuilt GeoLocation feature to narrow down a list of local stores to select from, it then presents the user with the "Best Buys" on offer within that PAK'nSAVE store.  In addition, the stores contact details and opening hours can be easily accessed.

Visit http://m.paknsave.co.nz/ on your mobile phone now or scan the QR code below with your mobile phone to view the new website (note: mobile data charges may apply):

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Main PAK'nSAVE website case study.

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Interface Design

Interface design is a huge part of what Terabyte do, and we have a wide range of experience in designing effective User Interfaces across various mediums (such as websites, software applications, and touchscreen kiosks) that help our client's audiences to achieve their goals.

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