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The Project:
Only a few hundred years ago, much of our planet's land area was
covered by forest. The harvesting of trees has contributed a great
deal to our evolution. Trees have always had value - as fuel,
building material, oxygen producers and as a beautiful part of the
natural environment.
Hug A Tree's pine plantation on the east coast of New Zealand's
North Island provided international customers with an opportunity
to purchase individual trees as a novelty gift and at the same time
make a positive contribution to sustainable forestry.
Terabyte designed the brand and collateral to support the
campaign.