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Hobbiton Movie Set™

From Bag End to the Green Dragon Inn, Terabyte were delighted to partner with Hobbiton Movie Set™ to bring Middle-earth to even more people all over the world.

Hobbiton Movie Set™ is one of New Zealand's most iconic tourism experiences, and serves as an important piece of the New Zealand tourism jigsaw: 14% of all international visitors cite The Lord of the Rings and The Hobbit movie trilogies as a reason for visiting.

From a sheep farm in the heart of the Waikato to the magical place that is Middle-earth, Hobbiton Movie Set™ has provided a unique and fully immersive experience to thousands of visitors for many years.

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'Working with the team at Terabyte was an absolute pleasure. The whole design and build process was incredibly well managed and we successfully met the very tight launch date on time and under budget! The Terabyte team really grasped the design and feel of the Hobbiton Movie Set brand and we are very proud of the result. I look forward to continuing to work with Terabyte and many exciting innovations in the future'.

Shayne Forrest, Marketing Manager

Due to the phenomenal growth of Hobbiton Movie Set™ over the past 4-5 years, it became apparent that their digital offering required attention to adequately reflect the magic of the on-site experience. So began their search for a partner to re-imagine and deliver a unique front end and booking integration solution.

The Terabyte team were thrilled to be chosen as preferred digital partner to Hobbiton Movie Set™, and we got to work immediately. Due to their success as a must-see NZ attraction, coupled with the knowledge that 2016/17 would be their biggest summer season yet, they needed to move fast: 8 weeks from start of discovery to go-live.

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To manage the tight timeframe, Terabyte worked closely with the Hobbiton Movie Set™ Marketing Team to produce a detailed and comprehensive production plan. This ensured a seamless and timely delivery.

We kicked things off with the Marketing Team by holding a discovery workshop covering business goals, IA and concepts. The output of this was worked up into full template and component design, utilising Terabyte’s unique Design Language System, facilitating accelerated production.

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The new digital platform for Hobbiton Movie Set™ is design rich, providing an immersive experience for users and serving as the beginning of their magical journey into Middle-earth. Once again we got to work with our good friends at Customlinc who have delivered Phase 1 of the new seamless booking process, with Phase 2 due in early 2017. Once completed, this - together with Terabyte’s design capability and user experience knowledge - will result in a digital offering which will deliver online conversion and a return on investment for all stakeholders.

It was our pleasure to work with a group of people who are so passionate about their product and the experience they provide their guests. Our relationship is far from over, and we look forward to a successful digital partnership with Hobbiton Movie Set™ going forward.