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The overarching communications objective for the recently
launched HEINZ Seriously Good website was to help increase brand
awareness and generate an interest in their new product range.
While visually engaging, the design remains flexible, allowing
for additional products and above-the-line campaigns to be
seamlessly integrated in time. The creative solution also
maintains a playful tone that is in keeping with the brand.
Throughout the experience, the Heinz Seriously Good 'gold
standard in taste superiority' is re-inforced through the use of
strong product and quality ingredient shots.