Explore Group is an expanding tourism company offering 'Unique Experiences in Amazing Places' from bases in both New Zealand and Australia. They needed to find a better way to convey their many offerings to their customers and convert them into sales online.
With a recent brand relaunch, their new website offers a visually rich experience with simplified pathways to promote their products and key content. It also links to their online booking system and assists direct enquiries.
The site is responsive which ensures that information and the user experience is always core, no matter what device used something that is key for their target market who could be planning travel activities on the move.
Geolocation is used to serve variations of the homepage based on the users location, allowing the Explore team to tailorcontent specifically for their audiences.
"Choosing Terabyte from 10 other competitors, for us it was not just the professional team of experts, but their solid experience in the tourism industry which were the deciding factors."
Dominik Strobel, GM Sales & Marketing, Explore Group
The website itself was not an easy project with multiple complications including integration with our existing booking system, multiple locations, and a very tight deadline. However the whole planning process couldn't have been better, once a time frame was confirmed the entire project went to plan and went live successfully on the date we had agreed on. The resulting website is much more organised, user friendly and serves as a great framework for future campaigns.