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Christchurch International Airport wanted to combine 4 existing
websites (one for travelers, one for businesses, and two tourism
based sites) into one all encompassing site - Terabytes challenge
was to ensure the new site looked great, and that all the content
from the existing sites was easily navigable and easy to find.
A series of discovery workshops was undertaken to carefully map
out the Information Architecture for the site, laying the
groundwork for a simple and intuitive navigation. Content of
high-importance was brought forward to the homepage - for example,
our research showed that a huge percentage of the sites existing
traffic was looking for flight arrival and departure times, so we
built an AJAX powered flight search facility and gave it prime
position on the homepage.
The site content was varied - maps, charts, text, images, flight
routes, weather reports, retailer information - so the site needed
to be flexible enough to handle anything the content managers could
throw at it. Quality, standards compliant XHTML / CSS and our own
Dynamic Web Content Management System ensured the site was very
scalable, while remaining good looking, easy to use and fast to
Once the site went live, Christchurch Airport saw visitor
numbers rise on average 37% from the same period one year prior.
The many stakeholders in the project were thrilled with the
outcome, and it seems the sites users are too.
"I would like to say that your new website is awesome - more
user friendly. Easier to navigate and so easy and less complicated
than your old one - especially the fact that you can access on the
one page all flights and just type in a flight number. I work for a
taxi company and use the site regularly, it makes my job a thousand
times easier, and when you are cutting secs off it is a huge
difference for someone like me, in a very busy call centre. Awesome
work - very satisfied user :)" Debs, commenting through the CIAL
website's feedback form.