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Information Architecture, Home Page and Menu
Terabyte have been working with Christchurch International
Airport Limited (CIAL) for three years and apart from minor tweaks
the original website it
still stands as it was originally built.
Over the years the internet has moved forward and both the
business objectives and user tasks have shifted. Originally,
the website was designed for separate corporate and airport users
who's primary task to was to view flight information. As a result
the homepage was dominated by the flight information details and
other primary pathways were taking a back seat. Over time the
website content had increased meaning that the website was becoming
bloated. In addition, having the website separated into two
parts (traveller and corporate) added confusion as to where to find
A new Information Architecture was created that stripped out
unnecessary content and refactored other content into new sections.
To aid navigation a new drop-down menu system was designed
and put in place, showing the user a glimpse of the
information contained within the section and making it easy to move
from section to section. Taking the lead from the mobile website, an
icon system was developed.
The homepage required a new template to take into account key
pathways and freshen up the website. Again the lead for the
flight information display came from the mobile website. The
new flight information panel shows all the key information in a
fraction of the space of the old one. The full flight information
detail is still available if someone wished to view all flight
information. With the extra space, pods where developed to
promote key pathways to core content within the site. All
pods are flexible and fully managed (title, image, text and link)
within the CMS, even the number and type (information or promotion)
of pods can change.
While we were at it, we also replaced the Flash rotator it with
an HTML/CSS rotator, so it is now iPad friendly.
The combined effort of refreshing the Information Architecture,
homepage and menu has resulted in a giving the website a fresher
and lighter feel, while enabling users to find content more
The tangible results include a 50% reduction in the
homepage bounce rate and an immediate 15% increase in overall page
The original website