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Christchurch International Airport Ltd (CIAL) wanted to attract
more international tourists through their Gateway to the South
Island and the website was limited to content managing English
CIAL wanted to freshen the design and keep their industry
The content management system (CMS) was upgraded to the latest
version of Umbraco and multi-language support was introduced for an
unlimited number of languages.
The design was freshened with the main change being repositioning
of the navigation from vertical to horizontal. This gives more room
in the page for their content providing greater overall content
The upgraded CMS gives more flexibility and they're able to
change the website architecture and content to keep it aligned with
their business strategy quickly and easily.
CIAL have now published their key content in Chinese, Simplified
Chinese, Japanese, Korean, French, and German supporting these
incoming travellers in their native languages on-line.
The freshened design places them in an attractive market-leading
position. So far this year we have reduced the home page bounce
rate by 50% and have increased page views by 15%.
The CIAL Mobile