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The Project:
This redesign and redevelopment project for CanTeen New Zealand
was undertaken towards the end of 2009, as a revamp of the website Terabyte
first created in 2005. The Terabyte team enjoyed the
opportunity to take these many years of experience working with
CanTeen and turn that knowledge into a modern website which really
sets the standard for not for profit websites in New Zealand.
The problem
The CanTeen website was in need of a more modernised design to
better cater to its youth focused audience. The site also needed to
be updated to support new web standards and guidelines as well as
integrating their social media networks.
The information architecture also needed updating for their
informative content to be presented in an accessible and readable
manner as well as a need for an online shop to sell bandannas and
Christmas cards.
As a not-for-profit organisation it was also vital that the
website facilitate donations and that it raise awareness of their
cause and opportunities to support them.
The solution
Particular features of the website worth noting are sections
solely for getting involved with the organisation, the ability for
community members to submit remembrances of CanTeen members who
have lost their struggle with cancer, and a content managed PayPal
shop with very little administration required of the
resource-hungry organisation.
As part of the project, Terabyte supported CanTeen's venturing
into social networks Facebook, Twitter and Vimeo. The Facebook page
has been particularly successful due to its relevance to CanTeen's
audience and their eagerness to show their support.
The result
The website has been received wonderfully by the public and has
become a valuable resource for members, families, and CanTeen
supporters.
They have been successful in their social media efforts with
their Facebook Fan Page surpassing 5,000 fans within the first
three months.
We recently helped CanTeen in their bandanna campaign by adding
desktop and iPhone wallpaper bandanna downloads on the website.
Our relationship with CanTeen continues to grow and we are proud
to be affiliated with this truly inspiring organisation!