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The Project:
We are big fans of this site in the office. We don't
get to play with the pink and purple crayons that often and you
might have noticed we went through a few pink crayons on this
design.
The Edge 96.1 is the station to listen to for Sydney's
"Generation Y". It pumps out only the best contemporary
classics, RnB, HipHop, Pop, and Dance music. The Edge plays
the hottest RnB tunes in Sydney.
Our design is young, hip, fresh and funky. The Edge design
also demonstrates a social connection, more people, more faces,
more of the stars we love. We opted for femine tones because
the audience demographic is prodominantly young women. The
end result is a site that feels like a hybrid of radio station,
gossip magizine, and social network.