Services Rendered:
View All Services
The Project:
Classic Hits is one of the Australian Radio Network's champion
brands, their Classic Hits brand has a massive community and
devoted listeners. They are currently the #2 FM stations overall in
both Sydney and Melbourne and have iconic breakfast teams - Jonesy
and Amanda (WSFM, Sydney) and Grubby and Dee Dee (Gold,
Melbourne).
From the creative brief, Terabyte was tasked with developing a
creative Classic Hit's design solution. Our challenge included
creating brand elements that reflect a nostalgic music era yet
fresh and contemporary at the same time. We also designed the site
to integrate with a component set. Terabyte came up with a solution
that aligns all Classic Hits sites, and still enables each regions
station to personalise and showcase with iconic landmark graphics
and content within a Master template.
The three Australian Classic Hits websites are:
Classic Hits Gold 104.3
Classic hits 4KQ 693
Classic Hits WSFM 101.7