Services Rendered:
Our Services
The Project:
A grown man kicking at light projected on the floor and giggling
like a schoolgirl is not a sight you would normally expect to see
in the flagship store for global sportswear giant Adidas.
However in this case the light was part of an interactive floor
display - one of the creative concepts Terabyte researched and
presented to Adidas Australia for the re-fit of the Sydney
Store.
Along with the reactrix interactive floor
display we worked on in-store touchscreen kiosks, a motion sensing
window display that reacted to pedestrians passing the store, and a
re-edited execution of the commercial produced by Spike Jonez for
the launch of the Adidas_1 shoe.