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100% Pure NZ - 10 Years Young

Visit 100% Pure NZ - 10 Years Young

  • Webby
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Terabyte jumped on the opportunity to do this project for us and turned it around in a very short space of time. The usability of the site is seamless and we had very good feedback from our stakeholders. It really captures the essence of 100% Pure New Zealand and brings the campaign's story to life. – Tourism New Zealand Public Affairs Team

  • Webby Honouree
    Webby Honouree - 2010

    Webby Honouree in the Tourism Category of the 14th Annual Webby Awards. One of 2 Terabyte projects to be recognised in this category.

Services Rendered:

The Project:

100% Pure New Zealand is one of NZ's most successful and long running campaigns, so we were very excited to be asked to work on the site to celebrate it's 10th anniversary - 10 years young.

The site is organised into six categories explaining it's history, stories and successes. The interface is presented over a beautiful NZ landscape, which moves as you do through the screens.

Great copywriting, beautiful imagery, and plenty of video footage are easily accessed on the site, and PDF reference material is available for download also.

 

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