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100% Pure NZ - 10 Years Young

Visit 100% Pure NZ - 10 Years Young

  • Birth of an Icon

    Birth of an Icon

    The origins of the campaign.

  • Content detail

    Content detail

    Lots of engaging content.

  • Image detail

    Image detail

    Images from 10 years of 100% Pure NZ.

  • The Big Idea

    The Big Idea

    The birth of the 100% Pure NZ Campaign.

  • Scroll view

    Scroll view

    The site is set over a New Zealand landscape, which scrolls in parallax as you navigate the site.

  • 1 + 1 = 3

    1 + 1 = 3

    Making marketing dollars go further.

  • 10 Years Young

    10 Years Young

    A fresh approach.

  • Video detail

    Video detail

    Archival footage from the last 10 years.

  • Resources

    Resources

    Downloadable resources are also available from the site.

Services Rendered:

The Project:

100% Pure New Zealand is one of NZ's most successful and long running campaigns, so we were very excited to be asked to work on the site to celebrate it's 10th anniversary - 10 years young.

The site is organised into six categories explaining it's history, stories and successes. The interface is presented over a beautiful NZ landscape, which moves as you do through the screens.

Great copywriting, beautiful imagery, and plenty of video footage are easily accessed on the site, and PDF reference material is available for download also.

 

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